1.Pheed

Pheed is available, for free, from the App Store. An Android app is "coming soon."
Image courtesy of Pheed


2. Sign In

You can sign up with your Facebook or Twitter accounts, or via email.
Image courtesy of Pheed


3. Subscribe

As part of the sign in process you have to subscribe to three channels. Unfortunately at this stage you only get to see usernames and images, but you can spend more time browsing channels once you've gone through the sign in process.

Image courtesy of Pheed


4. Your Channel

You can write a bio and add a background image to your channel...

Image courtesy of Pheed


5. Invite Friends

...Before inviting friends to join you on Pheed.

Image courtesy of Pheed


6. Friend Lists

You can also find friends via your Facebook or Twitter accounts.

Image courtesy of Pheed


7. Find Channels and Content

You can find new channels to follow by hitting the magnifying glass icon at the bottom of your screen.
You can also search for content from the same page on a keyword "hashtag" basis.

Image courtesy of Pheed


8. Settings

Tapping the person icon at the bottom of your screen will take you to your account.
From here you can edit your profile, find friends, change images, manage notifications and view your channel.

Image courtesy of Pheed


9. Manage What You Share

From the "My Account" page, you can also manage what you auto-share from the app.
If you click on "Share Settings" you can tailor exactly what kind of Pheed activity you want published to your Facebook and Twitter accounts.

Image courtesy of Pheed


10. Timeline and Filtering

You can view your Timeline by tapping on the house-shaped icon at the bottom of your screen.

This content can then be filtered by hitting the circle icon at the top, giving you seven filtering options. They are as follows:

All Content - displays all of the content available on the timeline
Block Remixes - blocks all remixes from appearing in the timeline
Text - displays all of the text pheeds available on the timeline
Audio - displays all of the audio content available on the timeline
Photo - displays all of the pictures available on the timeline
Video - displays all of the videos available on the timeline
Broadcast - displays current and previous broadcasts

Image courtesy of Pheed


11. Notifications

The speech bubble icon takes you to your "Notifications" page.

Image courtesy of Pheed


12. Sharing and Keepers

If you see a Pheed you like, you can "Love" it by tapping the heart icon, share it to other social networks or save it as a "Keeper." You can then view your Keepers from the "Your Account" menu.
You can also give "Pheedback" by commenting on Pheeds.

Image courtesy of Pheed


13. Remixes

Pheed calls reposting Pheeds "Remixing." You can "Remix" a post by tapping the arrow icon, this will then appear on your channel page.

Image courtesy of Pheed


14. Creating a Pheed

When you're ready to create your first Pheed, you simply tap the pencil and paper icon.
Pheeds can be text-based, which is the default compose option.

Image courtesy of Pheed


15. Photo Pheed

You can also create photo Pheeds by tapping the camera icon.
You can either upload images from your Camera Roll or take a new pic.

Image courtesy of Pheed


16. Video Pheed

You can make video Pheeds with the camcorder icon, either from saved video in your Camera Roll, or via your iPhone's camera.

Image courtesy of Pheed


17. Audio Pheed

And there's also the option to post an audio Pheed.

Image courtesy of Pheed


18. Copyright

Pheed is big on the issue of ownership of content. All uploaded content is owned by the user, Pheed retains no rights or ownership toward it.

Pheed offers a built-in copyright tool. As you upload a Pheed, hitting the "©" button will add a copyright notification and your channel name to the post..

Image courtesy of Pheed


19. Copyright Notice

You can see the copyright notice on this published photo Pheed.

Image courtesy of Pheed


20. Editing, Sharing and Deleting

Once you've pubished a Pheed clicking on the box at the top right with three dots in it gives you the option to share it to your social networks.

You can't edit a Pheed after it's gone live, so if you need to delete your post, this is also where you'll find that option.

Image courtesy of Pheed


22. Live Broadcasting

It's worth noting you can also live broadcast via the Pheed website.

Head on over to Pheed, sign in and click on "Create New Pheed."

The far right tab gives you the option to create a live broadcast.

Image courtesy of Pheed


21. Monetization

While most users will use Pheed purely as a social network, it should be noted there is the ability to monetize your content.

You can charge anything from $1.99 to $34.99 for pay-per-view live broadcasts, or $1.99 to $34.99 for your monthly channel subscriptions.

The Pheed revenue share program pays 50% of your channel's gross earnings a month.
To opt into this program, head to the "Your Account" page of the iPhone app and scroll down to "Monetize."

Image courtesy of Pheed


Have you sent your first "Pheed" yet? Launched late last year, Pheed is a new social media platform that lets you share text, photos, videos and audio. Propelled by teenage users, Pheed topped the App Store's social networking category in late February.

Though the company says the app is not just for teens, Pheed told Mashable the user base is 81% between age 14 and 25.

Pheed's popularity with teens was spurred by several influential teenagers on Twitter sharing that they'd discovered the app. First was Acacia Brinley, followed by Pia Mia, Garrett Backstorm and Colin Ford.
Both a website and a mobile app, Pheed is currently available for free online and via the App Store.

We've taken a first look at the iPhone app, giving you a quick guide to how to get started with the new social service.


































View the Original article

1. Facebook Messenger

If you haven't already, you'll need to download the free Facebook Messenger app for your handset or tablet.
The version for iOS devices can be found on iTunes, and the Android option is available over on Google play.


2. Composing the Message

Once you're up and running with the app, click the compose button (a plus sign on Android, a notepad and pencil on iOS) to create a new message.

Alternatively, you can just jump into the thread of an existing conversation.



3. Adding Voice

Next, press the plus sign that appears to the left of the text entry box. This will give you the option to attach an image, use the camera or record your greeting.



4. The Recorder

The voice record functionality works at the press of a virtual button. Simply hold the record button, speak, release when you're done and you can instantly listen back to your message.



5. The Voice Message

The message will appear in your conversation thread as an audio bar, per the screengrab in the slide above. Your recepient simply has to click on it to hear your greeting.


Our favorite thing about Facebook is that it keeps us connected to our faraway friends and family. If you want to send someone a special message via the service, did you know you can record a voice version?

Thanks to the Messenger apps for iOS and Android, it's possible to sing someone "Happy Birthday," record a good luck missive or even say — rather than just type — "I love you."

Take a look through our simple walkthrough in the slideshow above. Will you use this feature? Have your say in the comments below.






























View the Original article

Social media marketing is the beckoning and shiny new toy.

It started as clever but simple to use online technology where you could share multi-media content with friends, family and school colleagues. It was fun, engaging and it has touched the social human global psyche.

It happened because the intersection of technologies such as cheap high speed internet, low cost hard disk storage and software that made using social network platforms as easy as writing a Microsoft “Word”  document became aligned at the same time.
Even the older generation found they could use Facebook!

CEO’s, business owners and management initially saw it as a distraction from serious business and traditional marketing. How could you take Facebook seriously when it it was the social network that the son or daughter used it to share their party photos from Saturday night.

What was the point of a a 140 character tweet?

Then the penny dropped.

Large brands realized that the marketing leverage and amplification that the “many to many” crowd sourced global conversations could bring to their marketing strategy was sizable and significant.

Coca Cola changed its marketing strategy from creative excellence to content excellence. They had realized that social media was able to spread their content and ideas with velocity and the crowd could create and share more stories on social networks than they could ever hope to buy.

Small to medium business were provided free marketing tools that they could use themselves to promote their business.

The democratization of marketing was now evident.

Along with this realization many myths abvout social media marketing have been spread that have caused confusion and disillusionment when the return on investment didn’t materialize or wasn’t apparent.

Myth #1. It’s Simple

There are many myths about social media marketing but the biggest one by far is that it is easy and can be done by an intern at lunch time.

For small, medium to large enterprises is it is far from simple because social media marketing does not scale very easily and it requires many resources, skills and processes that until recently were at an adolescent stage of development.

With social media marketing you need to:

• Write, film and snap the images and capture the content
• Edit the content into a creative format that entertains, educates and inspires
• Create it for the different types of media such as video, text (for blog posts), Twitter tweets, Facebook updates, Pinterest images and other major social media networks
• Establish processes that control the publishing and monitoring of the content that is spread globally by many individuals within one organisation that keeps the brand police happy
• Publish it on multiple networks,
• Optimise it for a variety of multimedia formats
• Develop and optimize it for many types of screens including laptops, iPad, iPhone, Android smart phones and tablets so that it renders properly and is easily viewed and consumed
• Optimise the content and platforms for search engines
• Monitor and measure the data you receive to see what works and what doesn’t

It is becoming a deluge of data on many social networks.

So far organisations in the main are using disparate and multiple tools such as Hootsuite, Tweetdeck and Klout that add a layer of complexity and are silos of data and processes that do not lend themselves to the era of big social data.

Help is at hand.

Tools and processes are emerging to make it possible to do social at scale.

Vendors such as Sprinklr, Exact Target, Adobe, Brightcove and Viral Heat are amongst many companies that are developing enterprise class tools that are offering the promise of one stop social solutions platforms that will enable organisations to provide “social at scale”

The Altimeter Group and Jeremiah Owyang have surveyed over 3 dozen vendors that offer the promise of providing the holy grail of “social at scale”. These are revealed in this presentation on Slideshare.

To properly create , publish and manage this social data explosion we are seeing the emerging need in marketing agencies (and major brand marketing teams) for not just “creative” talents but people who understand technology intimately.

It could be that the “Geeks will inherit the earth” in a knowledge and technology driven economy and culture.

Maybe we are seeing the rise of the “Ninja Nerd” who understands technology and the creative process on an increasingly social web.

I look forward to seeing this emerging evolution of social media marketing as it moves from adolescent promise to mature and robust business class platforms and processes.

Myth #2.  It’s Free

Planning , creating content, optimizing for search, publishing to multiple platforms takes time. Time is money.
The professionals with the skills and experience to make social media marketing successful are increasingly in demand and they need to be paid. In a lot of cases the free tools to manage and monitor the data explosion are not adequate to provide the insights needed to manage, sift and sort the data.

Enterprise class tools are not free. Participating on Facebook may cost nothing and tweeting is free but the content and eco-sytem to support a sustained social media marketing effort requires budget and commitment. Professional videos still cost money to produce and edit.

Free tools doesn’t mean that social media marketing is free.

Myth #3. It’s Just Facebook

Many organisations think that because Facebook dominates the social media numbers game with nearly one billion users, that it is the only social media network to consider in a social media marketing strategy.

Facebook only allows less than 15% of your updates to appear in your Facebook followers timelines through its “Edge Rank” algorithms.

If you are a B2B organisation then LinkedIn could be a social network you want to embrace firmly. LinkedIn is also one of the fastest growing social networks.

Twitter can be used to create a targeted group of followers that is expensive and slow to build on Facebook.
The rise of an increasingly visual web has made social media such as Instagram and Pinterest networks increasingly attractive as part of your social media marketing strategy. Some case studies are revealing that Pinterest is more effective than Facebook in driving social commerce. The online boutique store Boticca’s data is evidence of that.

The basics of marketing must not be forgotten in the frenzy of social media mayhem.

Myth #4. Social Media is the “Silver Bullet”

Social media is not your marketing saviour.

You need to have contagious content on your websites and blog that people will want to share on social networks. You need to  relentlessly build followers, tribes and subscribers. This takes commitment and persistence. Don’t forget the role of traditional media such as email marketing.

Remember to continue to optimize  your online properties for search engines. Being found on Google is still a “must do”. If you aren’t doing this then you need to reconsider some of your marketing budget priorities.

Social media marketing advertising is still only $5 billion and search engine marketing spend is 10 times larger at $50 billion plus. Why?…because it works.

Facebook maybe sexy and funky but Google is still king of online and its Google+ network is close to reaching a tipping point in social media consciousness.

What About You?

What has been your experience with social media? Has it been effective? Are you struggling to perform “social at scale”.

What has been your return on investment? Have you been able to measure it?

What other marketing works for you? Has email marketing been important to your tactics?

Are you paying enough attention to SEO (Search Engine Optimization) so people looking for you online can find your in search engines results pages?

Look forward to hearing your stories and successes.



































View the Original article