The look and feel of Facebook's News Feed is getting a major overhaul. The social networking giant said the new design will emphasize content from your friends and the brands you've liked with larger and more vibrant photos, articles, videos, events and maps.

Additional updates include a left-hand navigation menu and new feeds. The feeds will allow users to view specific types of content that is most important to them. These include feeds from all friends, music, photos, games and specific lists of people or brands a user follows.


The new look will be consistent across Facebook whether you access it through a mobile device or the web. The redesign is only visual, Facebook said, meaning the algorithm that determines the content that people see and when they see it will not be changed.

As a business owner, these News Feed changes represent an opportunity to more visually represent your brand on Facebook. Here is how you can take advantage of the new News Feed look:

1. Be more visual.

Facebook users tend to respond better to visual content in the News Feed. You can now increase engagement with your brand by posting more visually appealing content that will be larger and more vibrant.

2. Make sure your ads are in News Feeds.

If you're advertising on Facebook, ensure your ads are getting into the News Feed. They too will be more rich, vibrant and engaging.

3. Get discovered. 

Another new feature is the "Following" feed, which collects and displays all content from friends you're connected to and brands you've liked in chronological order. This means that your fans now have a place where they can see all of the content you publish.

4. Have an eye-catching cover photo. 

Whenever you add a new friend or like a new restaurant, for example, you'll see the cover photo for that person or that business's page appear in the News Feed. According to Facebook, this change is designed to provide more context about your Page, so make sure the photo is eye-catching and visually representative of your Page.























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Advertising has  evolved rapidly over the last century.


Before the advent of radio and television all you had was the printed advertisement. Ads appeared in newspapers and magazines.

Direct mail emerged and many companies leveraged their brand with brochures and leaflets dropped straight into the letterboxes of houses across cities and suburbs.

The madmen of Madison avenue became more creative when television allowed them to beam ideas and images into mullions of homes via a 30 second ad spot.

Today television advertising is still strong but  print advertising is rapidly shrinking and has now been surpassed by digital. It is estimated that digital online advertising could reach 30-50% of all advertising spend in the next ten years.

With so much of our media consumption being conducted via computers, tablets and smart phones, that may even be a conservative number.

Facebook Ads are the New Kid on the Block

Digital Advertising has for the past 15 years been dominated by the the ever present display banner ads. Flashing, twirling and in your face ads. It is estimated that several hundred billion of these appear every month on computer screens. The “Google Display Network” is one of the big kids on this global block.

In the last few years the new kid on the block has arrived and their name is “Facebook”.

Facebook advertising started cheaply and low key. In recent times the costs have increased significantly by 40% plus and the number of ads that crowd the page have  increased significantly. Facebook is attempting to  monetize its 1 billion users.

It now needs to keep its public shareholders happy.

Is the Google Ad Network More Effective?

Google earns 95% of its money from advertising. The Google Display Network” is 20% of this income mix.  Facebook also generates most of its revenue from advertising, but does “new” mean “better”?

A recent study by Wordstream had a close look at the reach and effectiveness of each and the results were surprising.

• Facebook has a huge reach of nearly 1 billion users with 1 trillion page views per month
• Facebook reaches 51% of the world’s internet users
• Google reaches 90% of all internet users with its online assets including YouTube, Blogger and Gmail
• Google serves up 180 billion “Ad” impressions per month
• Facebook revenues in Q1, 2012 were $1.06 billion
• Google’s Display Network generated $2.9 billion

The study revealed though that there was huge difference in effectiveness.

• Facebook  ads receive a “Click Through Rate” (CTR) of 0.051% in the USA
• CTR for Google ads is an average of 0.4%

This is almost 10 times higher than a Facebook ad!

Below in the infographic are many other measurements that look at key elements such as targeting options, formats, mobile and the life of an ad on Facebook.


Infographic Source: © WordStream

What About You?

Which has been effective for your advertising campaigns? Have you tried Facebook ads?

Have you been advertising on the Google Display network? Did it work for you? Would you do it again?

Look forward to hearing your stories.





































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