Pinterest's motto is that "no matter what you're interested in, there's a place for it here," but Austin Phillips has found this to be problematic for creative professionals using the service who want to find very specific content.
"I started talking with a lot of other designers and creators, asking 'Do you use Pinterest? Do you like it? And the overwhelming response was that they use it, but don't like it because it's too cluttered," Phillips told Mashable. "If you want to find design, photography or videos, you have to sift through recipes and other stuff you're not interested in."
With that in mind, Phillips and his wife Natalia decided to create a new social bookmarking site in their spare time geared specifically towards professionals who focus on "the visual side of creativity," like designers, photographers and illustrators. The end result was The Matboard, a website that launched publicly earlier this week after several months in beta.
The Matboard's mission is to inspire creative professionals with collections of ads, magazine designs, illustrations, infographics and more curated by a community of like-minded users. There are more than 2,000 items currently posted to the site, though a little more than half of those were selected and uploaded by Phillips and his wife. Like Pinterest, these visuals are presented in tiles, or "boards," organized into various categories and the site offers social integration with Facebook and Twitter. But the team has also made a conscious effort to move away from some of Pinterest's design elements, including foregoing having comments show up on top of each picture to reduce clutter.
"I didn't want it to be another Pinterest, that was never the intention," Austin says. In fact, he says he originally had the idea for the site four years ago (before Pinterest launched) while studying graphic design in college, but he ultimately decided to "put it on the backburner" for awhile. A few years later, Austin, a designer, and Natalia, who works in marketing, partnered with a programmer and bootstrapped development of the site.
In addition to serving as a source of inspiration, Austin says The Matboard will help creative professionals build and share visual portfolios of their work, similar to Behance. Going forward, he says the service will start to fine-tune what users see based on the styles of work that they typically browse through to ensure that they only see things that are relevant to them.
Images courtesy of The Matboard
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