With the Oscars 2013 broadcast less than a day away, everyone's wondering who will win. Social media has an answer, and we've compiled the data into the infographic, below.

The Meltwater Group has been tracking social media for the past month, gathering information about the Oscar nominees from Twitter, Facebook, blogs, comments and YouTube videos. Researchers delivered data on the Oscars' top six categories.

While the actual names of the Oscar winners are safely sealed inside envelopes to be opened on Sunday night, the popularity contest that is social media offers hints at what might transpire.

During the collection of this social-media data, there's been one especially tight race: Best Picture. Until our last roundup of data gathered late Friday afternoon, the movie Lincoln held the top spot for Best Picture. However, Argo is now more popular among our respondents in the world of social media.

How accurate is this data? One indication is to see how Meltwater's picks did the last time we worked with the company, back in 2011. When it retrieved information about the three main categories — Best Picture, Best Actor and Best Actress — Meltwater's social-media sample predicted two of the three winners.

As a result, our infographic showed The King's Speech as winner of Best Picture (correct), James Franco as Best Actor (incorrect) for 127 Hours and Natalie Portman as Best Actress (correct) for Black Swan.

Armed with this 66% success rate, perhaps your Oscars office pool might be a little more accurate than it would have been.

So how about you, readers? Do you have any predictions for Oscars 2013? Allow me to be first: I've seen all nine Best Picture nominees, and I liked Lincoln the best — but think the crowd-pleasing Argo will win.


Thumbnail image courtesy of Flickr, Dave B.





































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