For many business owners, Twitter is a valuable tool for networking, marketing and keeping on top of industry news. But the popular social network can easily become a disorganized mass of unwanted information and spammy followers.

If you want to get the most out of Twitter, consider scheduling a thorough "cleaning" of your account. All you need is about half an hour and a few online tools to turn down the noise and turn up the value.

Here are three steps for streamlining and cleaning up your company's Twitter account:

1. Unfollow low-quality accounts.

If you've actively been using Twitter for a while, you might be following a significant number of accounts that don't add anything to the conversation. These include spammers, abandoned accounts and people who don't follow back. The good news is there are several online tools that can help you identify and remove these accounts from your lists.

If your ultimate goal is interaction, stop following people who haven't followed you back. FriendorFollow is a popular service that makes it easy to see and disconnect from any non-followers. The tool can also help you locate accounts you haven't followed back. FriendorFollow is free if you don't mind unfollowing accounts one by one. If you want to unfollow in bulk, you'll need to upgrade for $9.99 a month.

To remove unactive members from your follow list, UnTweeps is a simple, free program that helps you unfollow any accounts that haven't posted in the last 30 days.

For deeper insight into the people you follow, try using TwitCleaner. This service groups unwelcome accounts based on "potentially dodgy" behavior such as accounts that post nothing but links, accounts that post only from an RSS feed and people who rarely follow back or interact with others.

2. Follow new people.

Breathe new life into your account by finding new people to follow on a regular basis. This can help you network within your business or locate new customers. Look for people who post regularly and have a large number of followers. These "influencers" are likely to introduce you to their circle of friends if you retweet and reply.

To identify influencers, start with the "Who to Follow" box in your home page sidebar. From there, check Klout, a popular online service that ranks people based on their overall social media influence. Also try WeFollow, the Twitter directory that ranks accounts by category.

3. Give your profile a fresh look.

Since Twitter updated its profile page design, you can change the background, the header and your profile picture, as well as your bio. Enhance your branding by creating your own exclusive background. Choose a color that compliments your logo then go easy on the additional graphics.

The place to get creative is in the header. You can post a montage of photos that tell your company's story or feature holiday or seasonal products throughout the year. Your header should say something about your personality.

Also, take a look at the recent photos in the sidebar. Your account should look lively and up-to-date, so regularly delete old photos or add new ones to push them off the front page.












































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With websites and blogs becoming an essential element of business growth, you may have heard of the often misunderstood term “SEO” or search engine optimization.

It needs to be considered as a long term and ongoing marketing strategy for most businesses that have entered the online universe. It is a strategy that if planned and implemented well, will place your website on the first page of a Google search.



Before we begin, I thought it might be a good idea to clearly eradicate common misconceptions around search engine optimisation. Good SEO companies are committed to continue to drive relevant traffic to a website that is aligned to its business goals, not just increasing rankings.

A great benefit of having a website optimised for search engines is that the traffic that it brings is “free”. You don’t have to pay a dime for Google Adwords or Facebook for advertising to drive that all important traffic. For sites that are well optimized for search engines, it can bring 40-50% of the page views to your site.

That is a good.

While as marketers we are well versed in setting the foundations for long term success via search, here are 5 quick and easy tasks you can implement that can have a serious impact on your business.

1. Page Titles

The title tag has long been regarded to be the most important on-page SEO element. Albeit the oldest trick in the book, it works!

For those unfamiliar with the page title, it is the phrase that appears at the top of your browser when visiting a web page. It is also the phrase that appears as the clickable phrase in the search result (shown below).



Best practice dictates that a keyword loaded page title is highly effective at increasing rankings; this 70 character piece of copy (approx.) is also very much an influence on whether search engine users click through to your website. Therefore it is extremely important to test and improve your title to maximize click through to your website of blog.

Pro Tip: For ultimate search ranking performance, move key phrases and words to the beginning of your title.

2. Meta Descriptions

Similar to the title tag, the meta description is yet another piece of information used to describe a website. This piece of information isn’t visible on your website, however search engines display this information to users within the search results (as shown by StyleTread below).



In 2009 Google publically declared that the meta description was no longer used in its ranking algorithm, so what’s the point?

By drawing the user in with relevant and enticing ad copy, you begin to drive relevant users and prospective customers to your website. Be sure when crafting your meta description that you convey your unique selling proposition, calls to action and description of the page all within 155 characters.

Pro Tip: Do you run a Pay Per Click or Adwords campaign? Use your highest converting and best click-through Ad copy to lift your organic click through rate.

3. Google Authorship

Google Authorship is a relatively new concept facing the SEO industry. If Google considers you an authoritative and popular author (Social Shares, links and website engagement), your content should, in theory, be ranked above various other Google listings.

While that is the basic premise of authorship, another cool feature is an ability to get your head shot in the SERPS – instant exposure! As we can see below, Jeff looks right at home in amongst Google’s search results:



As you can see these image-enhanced listings are far more appealing than Google’s usual text listings. If you’re wondering how this affects your SEO beyond rankings, think back to people looking through the search results.  If your listing stands out due to a pretty picture then more people are going to be driven to your website.

If Google authorship is something you’d like to implement, start out by making sure every author featured on your website has a Google+ account. Find easy to follow steps and instructions here. If you’re a WordPress based website, CopyBlogger provides an easy to follow step-by-step guide.

Pro-tip: Go through your archives and ensure all your posts include the correct authorship mark up. For those with limited time and resources, prioritise your best performing pages.

4. Broken Pages

If you’re not signed up with Google Webmaster Tools, what are you waiting for?  When the world’s leading search engine is telling you what’s wrong with your website, listen. For those familiar with the tool, within your website’s profile navigate to: Health > Crawl Errors > Not Found.

This dashboard highlights the dreaded 404 error, an error which occurs when a user requests a page on your website and it doesn’t exist. These can occur through misspelling, deleted pages or even a change of URL structure. From there a user is sent to a page saying ‘404 Error – Page Not Found’. This is usually followed by:

• Prospective customers leaving your website (vowing to never return)
• Search engines no longer considering that page relevant and 
• Valuable authority built up over time to simply vanish as the page no longer exists.

By 301 redirecting these pages to the most relevant page (or the home page, if there is no ‘relevant’ page), you are transferring your valuable authority across to where it matters most, while keeping your prospective customer happy.

Pro-Tip: Ask your web developer to create a custom error document to engage and direct the users to your key pages (for misspellings). To get your creative juices flowing check out these 16 creative 404 pages.

5. Leverage Relationships

Yet another aspect of search engine optimization is ‘links’. These are viewed as votes and make your website or blog more authoritative in the eyes of search engines (and ultimately improve your rankings).

In the wake of Google’s penguin updates, gone are the days of risking your website and livelihood on the back of shady link practices. Links intended to manipulate search rankings are heavily frowned upon by the Big G.

When leveraging relationships, keep asking yourself the following questions:

1. Do you or your business have any memberships or affiliations?
2. Do you have (or can you create) any corporate associations or business partnerships, whether formal or informal?
3. Do you have any suppliers that have websites?
4. Do your customers have websites?
5. Are you involved with any local councils?
6. Are you involved with any education providers?
7. Have you sponsored any charities or events with your services or products?
8. Do your family or friends have websites?

All of these are possible sources of valuable links and promotion of your website. So sit down and work through each of the 8 questions above and outline your plan of attack.

Pro-Tip: Make it easy for your network to link to you! Can you provide your suppliers a testimonial or your clients a badge? By making it easy for your client to link to you, you can increase your chances of gaining valuable links.

Next time your website or blog traffic stagnates, set an hour aside and action all of the above points. I promise you’ll be blown away by the results.










































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