Twitter, the next big reality TV platform? The social networking site is reportedly talking to Hollywood producers and networks about launching several reality TV shows that would stream on its site.

According to an AdWeek report, serious talks are already underway for the initiative. A source close to the matter said content would be similar to popular MTV reality shows such as The Hills and Real World.

Twitter did not respond to a request for comment.

The move would be a part of a greater effort to enter the broadcasting world. It’s been recently reported that the company is partnering with NBC during the 2012 Olympics to serve as a hub dedicated to covering the event. Meanwhile, Twitter similarly worked with ESPN in May to create custom ad programs around major sporting events.

Twitter will likely have dedicated pages for each reality show, along with an embedded video player. The site has also been discussing advertising opportunities with potential partners that could bring in deals in the $4 million range, AdWeek said.

Would you watch a Twitter-branded reality show? Would you watch a show in general on the social network? Let us know in the comments.
BONUS: 9 Newsworthy Twitpics That Captivated the World ">

1. Haitian Earthquake

Haitian radio and TV host Carel Pedre captured a series of memorable images during January 2010. Pedre was given a special "humanitarian" award at the second annual "Shorty Awards"
for his communications via Twitter during the crisis.

2. Miracle on the Hudson

"There's a plane in the Hudson. I'm on the ferry going to pick up the people. Crazy." So read Janis Krums' Twitpic description, posted on January 15, 2009. Miraculously, all passengers onboard were rescued.

3. CCTV Tower Fire in Beijing

Twitter user green67 was on hand to capture this dramatic photo as a notable business complex containing the celebrated CCTV tower in Beijing was burnt to the ground.

4. Turkish Airlines Crash

The news of a Turkish Airlines crash at an Amsterdam airport in February 2009 broke on Twitter. Twitter user Diederik uploaded the first image of the downed plane as official news outlets were still trying to confirm details of the incident. The image has nearly 100,000 views.

5. Schultz Pass Fire

The Schultz Pass Fire in June 2010 spread across 5,000 acres and saw more than 750 homes evacuated. Lorraine B. Elder captured some striking panoramas of the fire, which she shared on Twitpic, giving those outside Arizona an amazing view of the catastrophe.

6. Mexicali Earthquake

Beto Peralta's image of a Mexicali house damaged by the 7.2 earthquake in April 2010 has been viewed more than 35,000 times -- a stat that shows the power of the platform.

7. Civil Unrest in Egypt

Architect Mahmoud El-Nahas says "[I] just found myself in #Jan25." This image shows the sheer size of the crowd, especially when compared to the small group of officers amongst them.

8. Christchurch Earthquake

We have seen many images via Twitter of the terrible devastation in Christchurch following the recent earthquake, but TVNZ's Charlotte Bellis captured this moment just after the quake struck. The dust is still settling in the wake of the disaster.

9. Port-au-Prince

Astronaut Soichi Noguchi has captivated many with his amazing Twitpics from the International Space Station -- many of the images have racked up more than 50,000 views each. This image of Port-au-Prince was taken 12 days after the January 12, 2010 earthquake and has been viewed more than 40,000 times.














































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Every day, thousands of stylish women upload pictures of their outfits, their hair, their nails — essentially, expressions of their style — to personal blogs. Those images are viewed, collected and spread across aggregation sites like Pinterest, Tumblr and Lookbook.nu — and soon, on the website of Lucky magazine.

The Conde Nast-title is planning to launch a vertical powered by user-generated content in mid-August. The vertical, dubbed “Community,” will pull from a pool of bloggers who have applied to have their content featured on luckymag.com. Lucky‘s web editors, using an app called Tidal, will then be able to sort through contributions to find the ones that are most likely to perform well — i.e., have high-resolution images, are written in English, and already have a decent amount of pageviews and comments on their own sites.

Like Teen Vogue‘s Fashion Click, which is also powered by Tidal, certain sections will appear in a vertical, blog-like format, while others — like nail art, and verticals for popular brands — will appear in a Pinterest-like grid (see below).



Lucky editor-in-chief Brandon Holley describes Community as the “third tier” of its content pyramid. The first is occupied by Lucky editors and the second by Style Collective, a hand-selected network of 140 style bloggers who cross-post their content to luckymag.com in exchange for a portion of ad revenue and exposure. The third will open the field to more recreational bloggers — those who post four to five times per month and perhaps write only occasionally about fashion, rather than once or twice per day — as well as those who develop more niche types of content than Lucky covers: say, for example, the woman who blogs about vintage finds in Atlanta, says Holley.

Unlike Style Collective bloggers, contributors to Community will receive no monetary compensation for their content. They will, however, enjoyed the SEO benefits of being linked (rather obscurely) from luckymag.com.

Holley says she is hoping to double luckymag.com’s traffic over the next six to nine months, and double it again after that. Traffic currently hovers between 1 million and 1.5 million uniques per month, a Lucky spokesperson said. Including Style Collective, monthly traffic is around 2.3 million.

Beyond Community, the magazine is also preparing to release its first iPad edition, as well as an upgrade to its Lucky Shopper application later in the year.

“The road map is very big and there’s a lot of investment being made,” says Holley. Given what we’ve seen of Community, which is aesthetically pleasing to navigate and appears easy to manage on the back-end, those investments are being made in the right place.


































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